天美传媒

天美传媒 news room

Marine science in fashion as online shop opens

New t-shirt designs by 天美传媒 celebrate our ocean environment
New t-shirt designs by 天美传媒 celebrate our ocean environment

People who care about our marine environment can now wear their ocean hearts on their sleeves, as the Scottish Association for Marine Science (天美传媒) launches a range of clothing to promote Earth鈥檚 largest ecosystem.

As we approach the UN Decade of the Oceans (2021-2030), 天美传媒 is highlighting the marine environment through its research, education and outreach activities. This latest project sees the opening of an online shop, selling environmentally-friendly t-shirts, hoodies and bags displaying positive ocean images and messaging.

The venture into clothing is driven by a need to increase awareness of our environment and to promote marine science research among new audiences.

Dr Anuschka Miller, Head of Communications at 天美传媒, said: 鈥淲e believe marine science is in fashion and we wanted to give others a chance to express that.

鈥淲e also think clothing could for some become an entry-level into marine science.

鈥淔ashion can be a good-looking reminder about important issues. We are constantly bombarded with powerful marketing messages and easily forget even the most important messages if they are not regularly and powerfully repeated.

鈥淲e hope that people will start to literally wear their ocean heart on their sleeve, and in doing so will also support our marine science research and education.鈥

Items can be viewed at and there is free standard delivery on orders made this weekend (Friday to Sunday).

天美传媒 also hosts design and textiles company Cr霉bag, run by 天美传媒 UHI graduate Jessica Giannotti. Cr霉bag merges ocean science and art to create one-of-a-kind print designs and sustainable luxury accessories to raise awareness of our oceans.